ABOUT US
What began as a dream back in 2012 has now become a whirlwind of success! Today, as we look back, it’s incredible to see how our vision has evolved into a vibrant reality, inspiring countless young athletes along the way.
Our programmes give additional support to schools and local communities
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In the wake of the 2012 Olympics, we saw a huge desire for children to invest in sports & healthy lifestyles, with limited opportunities to engage and learn from the stars of the sport. We therefore took it upon ourselves to make a difference. Our goal? To help motivate and guide the next generation of champions. And that’s how our journey began!
We developed a program called 'Grassroots to Greatness,' which led to the creation of Athletes In Schools.
Since then, we've proudly supported over 200 British Olympic and Team GB athletes who are part of our external coaching team.
As the UK’s leading provider of motivational Olympic and Paralympic athlete school visits, we’re excited to share how our work has made an impact. Let us show you more!
OUR CORE VALUES
Whether we are coaching future Olympic champions or grassroots athletics, our core values remain the same. It’s upon these core values we have managed to build lasting relationships or trust with schools, parents and children.
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​We are committed to making a difference and inspiring the next generation of champions within the UK. How we do this is no secret. We are defined by our values:
Confidence
Success starts with self-belief. By nurturing a positive work ethic, we can encourage students to flourish in their sporting, academic and personal lives. The most fleeting moments, can often be those that drive positive change.
Humility
We share a passion for impacting the lives of those around us. Sometimes that means speaking up and other times that means stepping aside to create space for other voices.
Inclusivity
We encourage all children of all abilities, to utilise the experience to understand the resilience required for success on all forms. Everyone has to start somewhere, and we understand that sometimes all athletes need is to feel part of a team. This is where the magic starts.
Fearlessness
We have a fearless mindset. We are not afraid to make a difference, share ideas, and pass on our years of experience. Likewise we can also admit when we don’t know the answers. It’s important to work together.
Team Work
We are invested in the success of others, encouraging students to treat each other with respect and kindness. In the social media driven world, we want kids to get back to the fundamentals of friendship & collaboration
Integrity
We recognize that how we coach and how we collaborate with others is just as important as what we are seeking to accomplish. We remain focused on the plan.
Resilience
We encourage students to roll up their sleeves, work hard, and focus on their goals. Set backs will come, challenges will arise but with support & self-belief, they can smash through the walls and become the best version of themselves.
Imagination
We dare to be different and believe in dreams, a child should be encouraged to reach for the stars. Unconventional ideas and new perspectives are why we’re here, our athletes have rarely travelled the easy route.